Here is What Life is Really Like For Small Business Brokers

Among the most intriguing career choices for business people is to become small business brokers. Many people who have burned out or retired from a corporate or even a small business position are attracted to this field because of its many benefits.

But does the reality match the myths about this work? Here’s a frank look into some of the popular claims about the profession.

1. Make a six figure income your first year.

Actually that’s true. Of course the six figures include all the numbers on both sides of the decimal point.

Sure there are small business brokers making $100k plus. Most likely they’ve been at it awhile. They have proven to the genie who sits on the bag with all the gold that they’re worthy of abundant rewards for mastering the many trials put in their way. Those include, for example, the “clients” who can’t or won’t perform as promised, and the trolls who climb out from under the bridge so they can kill deals.

2. Have complete control over the way you spend your time.

What a privilege to be able to call your day your own, with no one to tell you what to do. Unfortunately it’s not the full day, just those few hours between the 11:00 o’clock nightly news and the rooster’s announcement at dawn.

Guess when that “can’t miss” session with the landlord is going to happen – the very day you had planned to start the vacation trip you’ve long promised your family.

Prospective small business brokers eagerly anticipating the chance to get out on the golf course in the middle of the day don’t know about the owners who will require hours-long meetings about their possible interest in selling out. And there are buyers who somehow get in the mood to make offers only during those holiday weekends when everyone else is at home greeting relatives and firing up the barbecue.

3. The opportunity of working with smart and successful associates.

This is very appealing to the would-be business broker who’s spent years in the workforce dealing with dumbbells and with co-workers so slow that a sloth looks ambitious by comparison.

There are bright, energetic and professional small business brokers who get things done. But don’t expect them to want to do those things with you. And you may be justified in complaining that they’re greedy and rude.

Then, when you’ve been in the business for a while, have some good listings, motivated and qualified buyers and a solid reputation, you’ll be accused of the same things. You may switch from the “for” side to the “against” side of the “cooperation” debate the first time you find out your seller’s confidential information is circulating on twitter, and discover the other broker’s buyer doesn’t understand the meaning of the confidentiality agreement. Or when you get a letter from an attorney asking you to reimburse a buyer or seller for their losses – losses caused by misrepresentations and promises that came from the other broker you agreed to work with.

4. The chance to do meaningful work that really helps people.

There will be times when a seller or buyer will actually say “thank you.” And you’ll feel good about having given the client smart advice and negotiating well on his or her behalf.

Just hope there are enough of those satisfying moments to balance out the frustrations and disappointments caused by those who stand you up, lie to you, change their minds and kill your deals.

So, while there are substantial joys and benefits for those working as small business brokers, it takes guts, determination and perseverance to make the career really yield those rewards. And it’s a good idea, when starting out on this adventure, to have a year’s living expenses in the bank.

Starting a Business: Spa Business Trends

If you want to start a winning business, make sure that it is in a field that interests you, and that you enjoy the work. Just as important, you want to take a look at industry trends to see how you can best position your business for success.

In short, trends generally form to meet the needs of the market. The more you can satisfy your customers, the more success you are likely to have. Therefore, understanding and acting on current trends in the spa industry can greatly affect your salons’ profits.

While you don’t usually want to start a business around a short-term fad, incorporating current spa business trends into your operating strategy can help put your company at the leading edge of your competitors. You can also make changes to your spa business plan to make it more profitable. As a business owner, you can adjust and revise your business strategy as the market changes and new spa trends emerge.

Here are some trends going on in the spa business right now:

Lower-Cost Services

Spas are no longer limited to only the wealthy. Now people on a budget can get an hour-long spa treatment and spend as little as $50. In fact, in the current economy, lower-cost spas fared better than those exclusively offering higher-priced services.

In addition to full-body massages, more spas are offering treatments that cost less, but are still profitable. Some of the trends we are seeing include hot stone massage, scalp massage and reflexology. Also, shorter appointments require less labor and resources, but still provide relaxation for the customer.

Another benefit to these lower cost spa packages offer is that they require less time. A customer may want a relaxing spa treatment, but may not have all afternoon to spare. In this circumstance, time is the issue rather than cost. Nonetheless, this new trend is providing a needed solution for consumers.

More Amenities

These days, consumers can choose from a wide variety of spa treatments. Services are no longer limited to just a facial or body massage. Now spas offer hand massages, meditation space, reflexology, body wraps, scrubs, aroma therapy, hot stone massages, anti-aging hand and foot treatment and more.

By following this trend, spas can provide specific solutions to their customers’ needs. Businesses do not need to offer all services, or even many. Some spas focus on just one type of service and specialize in that.

Focus on Health and Wellness

As a large portion of the population ages, medical spas and salons that offer anti-aging services are becoming more popular. Medical spas can offer laser treatment, microdermabrasion, laser hair reduction, acne resurfacing, skin tightening, infrared saunas, Botox treatments and even acupuncture.

This trend focuses on a growing market, which means that the services and business opportunities in this area are likely to increase as well. At the same time, more people are recognizing that spas not only offer relaxation but healing benefits as well. Spas offering both relaxation and healing benefits in a single amenity instantly increase the value of that service.

Key Small Business Tips for Success

Small business tips for starting your own business can put you on the path to financial success.

The SBA says that the term small business includes concerns that are organized to make a profit and have fewer than 500 employees. In this post, small business includes work at home, affiliate marketing, network marketing and online home based businesses, and I will explore small business tips to help you achieve your business goals. These tips will help you get customers and generate more sales quickly.

Here are key small business tips and questions to consider:

1. Why do you want to start a small business? Starting your own business requires commitment. So, don’t proceed to do so unless you are prepared for long hours and frustration while you are establishing your business. For many, enduring this is well worth the potential of financial security.

2. Will you market a product or service? A service business is one where you offer your expertise to clients. For a product business, you will need to offer a tangible product. Typically, a product business is more expensive to launch than a service business.

3. Do you have a simplified business plan? The thought of writing a business plan is intimidating to most aspiring entrepreneurs. However, it is possible to write a one-page plan that tells the what, who, how and where of your business. You should keep it simple. You can add details as you go. Just get it started.

4. Who is your customer? Describe your target customer in as much detail as possible. Know their needs and wants. Know how you can provide a solution to their problem. This profile will help you create a targeted marketing message and save you time and money in reaching prospects.

5. What is your pricing? Pricing is an art and a science. You need to cover your costs and generate a reasonable profit. Doing research to see what your competitors are charging can help.

6. Are you watching your costs? Many entrepreneurs tend to underestimate how long it will take for their small business to turn a profit. Don’t burden your business with too many costs too quickly. To keep costs to a minimum, hire interns and outsource or barter for services.

7. What’s your plan for getting customers? One of my coaches says the secret to business success is spending 85% of your time doing things that will lead to sales and 15% of your time doing everything else. You’ll need a marketing plan. How do you plan on attracting prospects and converting them to paying customers? Design your advertising to generate sales. Your advertising should always include an offer and an easy way for prospects to respond.

8. Are you using social media? More and more businesses are moving to social media because their prospects are on social media. Only about 25% of small businesses are using social media to build their business. So, creating a presence on social media will give you an edge. This typically means building a fan page on Facebook. There are many resources you can use to build a fan page.

Here are some small business tips to attract more customers online:

1. Be sure to add local content targeted for your specific area.
2. Make sure prospects can find you online and offline.
3. Be very clear about what your business offers.
4. Participate on social media consistently.
5. Watch what your competitors are doing. See what is working and what is not working.

These small business tips require you to be consistent. It takes persistence to establish a social media presence.

If you act on the small business tips above, you will increase your chances of success, you will effectively leverage your time, and promote your business profitably.